Tools like Tweepi or Twellow are great for finding the most popular follower lists in a given niche. This type of software can detect which lists are attracting the most attention, and can also inform you who is running the list. After you find the manager of an influential list, you can relay a message to that person and ask them to put your account on their list. Smaller and more specific social media networks can help you target your campaign to a specific group of potential customers. Learn whatever you can about your target demographic and the networks they use, especially if your business is aimed at teens and young adults.
You can also connect your Twitter account with your LinkedIn account. You will be able to have the same friends on Twitter as you do on LinkedIn. It will make your tweets seem more professional, as well as helping you to build up more professional contacts. Make sure that the application for Twitter is installed on the site for LinkedIn. Make sure that your profile is not all about you posting excessively all of the time. While it is a good idea to keep people informed of what is going on with your business, you should also learn to communicate with the public in as many ways as you can.
Keep in mind that social networking is not simply about posting advertisements for your products. Social media marketing allows you to get a better grasp about the types of customers visiting your business. They might even interact with you directly and provide you with feedback about your brand. You obviously have ample time to discuss your products or services, but try to use this opportunity to discover more about your customers and their opinions on a “non-spammy” level.
When working with social media marketing, you should always remember that you are speaking to individual people, and not the masses. The tone of your postings should be directed towards personal level for maximum success. It takes some practice to develop the right voice, but over time and with practice you will be able to communicate effectively.